Inside the SIP Dragons’ Den: A Showcase of Innovation and Entrepreneurship
The classroom was abuzz with excitement as students at this year’s SIP program took on the challenge of creating their own version of Dragons’ Den. This unique project saw students pitch their innovative ideas to a panel of judges—the “Dragons”—each equipped with real-world business expertise. The panel included an HR specialist, a franchise owner, and a photography company entrepreneur, making for a diverse and well-rounded group of investors.
The Dragons evaluated the pitches, asked tough questions, and even made “investments” to support the students’ ideas. The result? Every team walked away with an investment, and the classroom saw a fantastic display of creativity, hard work, and business savvy. Here’s a closer look at the incredible projects pitched:
Pure Boost: Energy with a Purpose
Created by Storm, Emma, and Simone, Pure Boost is an energy drink designed to provide a natural and sustained boost of energy. The trio impressed the Dragons with their attention to health-conscious consumers and their innovative branding. The result? A remarkable investment of 500K for 25% equity, signaling the Dragons’ belief in this energetic venture’s potential.
Doggo Gadget: Simplifying Life for Dog Owners
Camila, Nika, and Selma identified a common pain point for pet owners and turned it into a solution: the Doggo Gadget. This all-in-one poop scoop combines convenience and practicality, making cleanup a breeze. The Dragons saw the gadget’s potential to revolutionize the pet care market and offered an investment of 250K for 10% equity.
Yummy App: AI for Culinary Creativity
Sejr, Laurids, and Naja wowed the Dragons with the Yummy App, an innovative AI-powered app designed to assist users in the kitchen. From personalized recipes to cooking tips, the app promises to make meal prep easier and more enjoyable. The Dragons recognized the tech-savvy team’s potential and invested 500K for 10% equity.
“I Can’t Hit My Protein” Cookbook
Designed by Silas, Kevin, and Anton, this cookbook is a solution for those struggling to meet their daily protein needs. With its practical tips and delicious recipes, the book aims to empower readers to reach their health goals. The Dragons saw great promise in this niche market and backed the project with 300K for 20% equity.
Growing Up With…: A Lifelong Keepsake
Johanne, Malou, and Kristian took a sentimental approach with their “Growing Up With…” book. This innovative journal allows parents to document their child’s life and present it to them on their 18th birthday as a cherished keepsake. The Dragons were moved by the project’s heartfelt concept and invested a whopping 700K for 20% equity, the largest investment of the day.
Fresh Perspective: Turning Trash into Treasure
Lukas and Andrea tackled sustainability head-on with Fresh Perspective, a company dedicated to recycling waste into sellable items. Their plan also includes hosting workshops across Denmark to teach others how to repurpose recyclables. The Dragons appreciated their eco-conscious mission and invested 300K for 20% equity to help bring this green initiative to life.
What This Project Meant
The SIP Dragons’ Den wasn’t just about the pitches or the investments—it was about teamwork, creativity, and stepping into the shoes of real-world entrepreneurs. Each group worked tirelessly to develop their concepts, refine their pitches, and answer challenging questions from the Dragons. Along the way, they learned invaluable lessons about business, collaboration, and innovation.